Ronald McDonald House-Loma Linda

May 17 Relay for Kids

Welcome to the Creative Media page. The following spots are commercials that have been produced for past and current clients. These are examples of different types of commercials and themes used to promote businesses. The Acura and Sayaka spots are examples of creative ways to get and hold the listener's attention. The Melendez and Triple Crown spots connect the advertiser to the theme of the radio program or broadcasts. Most of the other spots are informational and communicate the expertise and strengths of the advertiser. Commercials can be scripted and produced in different ways to establish credibility and an identity for businesses and organizations.

A1 Auto Center in Riverside and San Bernardino

Creative Media can also help businesses with creative ideas in marketing and other areas of business operation and development. If you would like creative input in product names, slogans, advertising campaigns, brochures, websites, etc., please contact Dale Parsons at the following email address: dale@insidebaseball.net.

For example, a number of years ago, I worked on a promotional campaign for Kern County up in the Bakersfield area. They were recycling used motor oil and putting in additives to produce a high-quality motor oil that was even being used in high performance racing engines. The slogan I introduced to them was "Oil Re-refined is Performance Redefined." Another creative example was a promotion for El Pollo Loco at the local minor league baseball stadium. We would play the "Chicken Dance" at a certain point in the game and invite the fans to get up and dance for their dinner. We would announce "It's time for that crazy chicken dance. Get up and dance for a free dinner at El Pollo Loco." It wasn't long after that when I heard a regional/national commercial spot promoting El Pollo Loco with the "Chicken Dance" song playing in the background.

If you would like help and input in the way you present your company or organization or in other creative areas, please contact Dale Parsons by phone at (951) 359-6200 or by email at; dale@insidebaseball.net. Thanks for visiting the Creative Media page at Inside Baseball.